Data on intent. It’s more than simply a new term to update your B2B lexicon. According to Ascend2, RollWorks, and Bombora study, 97 percent of B2B marketers feel that intent data will provide them a market edge in the coming …
Myths regarding Influencer Marketing that businesses should not believe in
Influencer advertising is not new, but it evolves, and marketers are thinking about it. We’ve compiled a list of five typical influencer marketing fallacies to refute.
Myth #1: Influencer branding is a fad.
This might be accurate in specific ways. …
How to evaluate the efficiency of physical safeguard systems according to DFARS?
Physical security may not appear as vital as it previously was in the age of extensive digitalization and cloud technology. This, however, is just not true. All data must reside on a hardware machine, whether in a large data center …