Data on intent. It’s more than simply a new term to update your B2B lexicon. According to Ascend2, RollWorks, and Bombora study, 97 percent of B2B marketers feel that intent data will provide them a market edge in the coming …
Myths regarding Influencer Marketing that businesses should not believe in
Influencer advertising is not new, but it evolves, and marketers are thinking about it. We’ve compiled a list of five typical influencer marketing fallacies to refute.
Myth #1: Influencer branding is a fad.
This might be accurate in specific ways. …